How Competitive Advertising Works
You purchase category-top visibility. Another brand can later take the King position by paying more.
August 27, 2026
What you are buying
KingOfWebs is not an investment product. You are buying competitive advertising visibility for a category.
How price works
The displayed takeover price is calculated server-side from throne value and minimum increment.
What changes after an outbid
If a competitor pays more later, they become King and you remain visible as a Challenger.